In our case, the details include 180,000+ mi (300,000+ km) motorcycle rides to remote regions across India on various motorcycles, camping and sleeping in the wild. They include riding to the highest motorable road (19,300 feet above sea level) in the world and exploring towns around Issyk-Kul Lake, Kyrgyzstan. Endless meetings with industrial designers and factories.

Sure, the details get blurry – we shot a video in Karakol, right? Was it Lumpo where I almost hit those chickens with my motorcycle? Were the police more obliging in Kyrgyzstan or Bhutan?

But even when they get blurry, they all add up to one very important thing: a deep understanding of what matters for motorcycle riders on an expedition.

It's easy to say "we couldn't find the best motorcycle accessories, so we made it." But the key question is: how far did you go?

Our answer: we went a very, very long way.

I first hit the road in 2002, fifteen years later, officially launched ADV TRIBE in 2017. I’ve been 100% self-funded since Day One.

I don't have investors to please – and that means I get to design motorcycle accessories I want to use myself.

At ADV TRIBE we make accessories to equip you for your motorcycle adventures through all environments – in the mountains, in the city, and out exploring the wilds.

We design for people who care about the details. We release new versions when they're ready, not every season. And we make stuff that lasts forever.