ADV TRIBE · Founded 2018 · Mumbai, India
Born on
Indian Roads.
23 years of riding. Mumbai to Ladakh and back. Nepal. Bhutan. Every trail that Indian adventure motorcycling has to offer. ADV TRIBE started at the side of a mountain road, with a wrench and a problem that nobody else was solving.
The gear didn't exist.
So we built it.
In the early 2000s, if you wanted serious adventure touring accessories for your motorcycle in India, you had two options: compromise, or import. Dipesh Shah - biomedical engineer, serial entrepreneur, and a rider since before most of his peers had licenses - chose neither. He started modifying his own Royal Enfield Thunderbird, fabricating custom parts in his garage, solving problems one ride at a time.
In 2018, after two decades of riding across India, Nepal, and Bhutan - and a lifetime of building gear that the market simply wouldn't provide - Dipesh founded ADV TRIBE with a single mandate: bring world-class adventure touring products to riders everywhere, designed for real roads and real conditions.
Not adapted from spec sheets. Not overpriced and under-tested. Products built from the ground up by people who actually ride - verified on trails, passes, and river crossings that define adventure motorcycling in India and beyond.
The Road
So Far.
Mumbai to Ladakh - Age 20
Dipesh turns 20 on the road. Introduced to motorcycle travel by Gaurav Jani, he rides from Mumbai to Ladakh and back - a journey that rewires how he sees the world, and what gear a serious rider actually needs.
The Garage Years
Unable to find quality adventure accessories in India, Dipesh begins modifying his own Royal Enfield Thunderbird and fabricating custom parts for himself and fellow riders. Word spreads through the riding community.
23 Years. Three Countries.
After riding across India, Nepal, and Bhutan over two decades, the accumulated experience becomes a blueprint. Every failed component, every improvised fix, every piece of kit that didn't survive conditions - all of it becomes the foundation of a product philosophy built entirely from field experience.
ADV TRIBE Is Founded
The garage becomes a company. ADV TRIBE launches with a founding principle unlike any other accessory brand: we buy the motorcycles, we go on the rides, we identify the problems, then we build the solutions. No guesswork. No desk-designed spec sheets. Products born entirely from the road.
KTM 390 Adventure - A New Chapter
As the KTM 390 Adventure reshapes adventure riding globally, ADV TRIBE becomes one of the first brands to develop a comprehensive, purpose-built accessories range for the platform. The products sell out. The waitlist grows. International orders begin arriving.
Going Global
Riders from the USA, UK, Europe, and Australia begin ordering directly. ADV TRIBE launches advtribe.net - a dedicated international store with worldwide express shipping. The products that were built for Indian roads prove equally capable everywhere else.
3,200+ Riders Worldwide. Still Going.
Over 3,200 verified riders across India and internationally now trust ADV TRIBE gear on their machines. From the Himalayas to the Alps, from Spiti to the Scottish Highlands - ADV TRIBE accessories are on the road, in the field, earning their keep.
How We Build.
Ride First. Design Second.
Every ADV TRIBE product begins with a motorcycle purchase and a ride. We don't design from a brief - we design from experience. If we haven't felt the problem on a trail, we don't claim to have the solution.
Minimalist. Modular. Purposeful.
Our design philosophy rejects complexity for its own sake. Every component earns its weight. Every bracket serves a function. If something can be removed without compromising capability, it doesn't belong on the bike.
Made in India. Trusted Worldwide.
Our products are engineered in India, where the roads demand excellence. That same engineering integrity - precise tolerances, quality materials, bolt-on fitment - is what riders in 30+ countries rely on every day.
experience
worldwide
supported
verified reviews
// The Founder
The Engineer
Who Rides.
Dipesh Shah is a biomedical engineer by training and a serial entrepreneur by nature. But above everything else, he is a rider. His first major journey - Mumbai to Ladakh and back at age 20 - set the course for everything that followed.
Over the next two decades, he rode across three countries, accumulated tens of thousands of trail kilometres, and built a private collection of custom-fabricated accessories because the industry simply wasn't delivering what serious adventure riders needed.
ADV TRIBE is the natural conclusion of that journey. Not a business plan - a rider's answer to a problem that had gone unsolved for too long, and a brand that international riders now trust for the same reasons Indian riders do: it works, every time, on every road.
- Background Biomedical Engineer · Entrepreneur
- First major ride Mumbai to Ladakh and back, Age 20
- Riding experience 23+ years across India, Nepal & Bhutan
- Introduced to riding by Gaurav Jani
- ADV TRIBE founded 2018, Mumbai, India
- Ships to 30+ countries worldwide
- Design philosophy Minimalist · Modular · Field-tested
Ships to
Your Door.
Anywhere.
International delivery
Gear That Earns
Its Place.
Every ADV TRIBE product has been on a real ride before it reached your hands. We don't sell gear we haven't tested. We don't design for showrooms. We design for the road - the rough one, the wet one, the one that doesn't appear on any map.
